Who this suits
Kenyan businesses planning the setup and operating costs of a WhatsApp workflow.
When a simpler option is a better fit
If manual app replies already meet the need, compare their staff effort before funding a platform integration.
Decision worksheet
Dated, sourced cost framework separating setup, platform, message, AI, and support costs
Illustrative design example. Adapt these rules with the responsible team before implementation.
| Record or decision | Illustrative rule | Accountable owner |
|---|---|---|
| Setup | Illustrative KES 80,000 for one scoped journey, not a CraftDuka quote | Project buyer |
| Monthly fixed costs | Illustrative KES 8,000 provider plus KES 4,000 hosting/AI plus KES 6,000 support | Budget owner |
| Message fees | Sum delivered eligible messages by category times current official rate | Channel administrator |
How to use this decision process
Write the message journey and monthly category volumes
Obtain current vendor rates and provider charges
Add setup, AI usage and operating support with explicit assumptions
Information to gather
- Recipient markets and message categories
- Current official rate card and provider quote
- Scope, volume assumptions and exchange-rate date
Limits and exceptions
Framework checked 11 October 2026. Meta charges by delivered message and category/market; service messaging has current free-window rules. Exact Kenyan rates were not extracted from the interactive card, so no rate is invented here.
Budget and assumptions
Illustrative recurring subtotal is KES 18,000 plus verified message fees, taxes and any applicable currency conversion. Setup is separate. Replace every sample input with your own quote; this is not an agency price list.
Acceptance and measurement
Reconcile the estimate with actual delivered-message invoices and support effort after a pilot. Do not calculate fees from attempted sends or old per-conversation estimates.
Questions before starting
How should I use this worksheet?
Recipient markets and message categories; Current official rate card and provider quote; Scope, volume assumptions and exchange-rate date.
Product documentation
Documentation checked 11 October 2026. Access and costs must be confirmed for your account and intended workflow.
Discuss the scope and availability
Tell CraftDuka about the task, your current systems and the people who will use it. Our team is based in Nairobi and serves Kenya and East Africa. We will assess the fit and availability before agreeing a project.