Who this suits
Teams connecting approved WhatsApp Business Platform activity to business workflows.
When a simpler option is a better fit
A manual Business app inbox may be enough if no structured system update or event processing is required.
Illustrative event and field map
Inbound event and outbound action map, credentials, template use, and failed-delivery handling
Illustrative design example. Adapt these rules with the responsible team before implementation.
| Record or decision | Illustrative rule | Accountable owner |
|---|---|---|
| Inbound message | Retain message ID, contact reference and allowed text | Channel operator |
| Outbound action | Use an approved message or template under current rules | Messaging administrator |
| Delivery failure | Record status and assign investigation without blind resend | Support owner |
Data flow and sync direction
Validate and identify the inbound event
Route its approved fields into the target business record
Send an eligible response and capture failed delivery for review
API and account prerequisites
- Business Platform credentials and permissions
- n8n environment and secure secret storage
- Approved templates where required and a failed-send queue
Limits and exceptions
Separate webhook intake from outbound sending. Repeated events must not produce repeated actions. Template approval and account restrictions cannot be guaranteed by a workflow developer.
Implementation cost drivers
Estimate event volume, processing steps, message fees and support separately. Confirm current official messaging costs for the actual markets.
Acceptance and measurement
Test duplicate inbound events, rejected templates and failed deliveries. A successful node execution is not proof the customer received a message.
Questions before starting
Which prerequisites must be verified?
Business Platform credentials and permissions; n8n environment and secure secret storage; Approved templates where required and a failed-send queue.
Product documentation
Documentation checked 11 October 2026. Access and costs must be confirmed for your account and intended workflow.
Discuss the scope and availability
Tell CraftDuka about the task, your current systems and the people who will use it. Our team is based in Nairobi and serves Kenya and East Africa. We will assess the fit and availability before agreeing a project.