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WhatsApp lead qualification with a short exit path

Ask only the questions that change the next sales action. Let people request a person, skip unsuitable questions or leave the qualification flow at any point.

Who this suits

Sales teams that need enough context to route an enquiry without a lengthy interrogation.

When a simpler option is a better fit

Do not add automated qualification when a salesperson needs to discuss every request immediately or volume is low.

Proposed workflow

  1. Ask the service or problem the person wants help with

  2. Collect the system involved and preferred next step

  3. Summarise the answers and assign a human owner

Illustrative operating rules

Short qualification conversation with explicit exit and human-handoff conditions

Illustrative design example. Adapt these rules with the responsible team before implementation.

WhatsApp lead qualification with a short exit path: decisions and ownership
Record or decisionIllustrative ruleAccountable owner
OpeningWhat would you like help with: enquiries, operations or a connected system?Inbox team
ScopeWhich tool do you use today, or is the process manual?Sales coordinator
ExitIf the person asks for staff or cannot answer, transfer without blockingSales lead

Required inputs

  • Approved questions and answer options
  • Messaging access and contact preferences
  • Handoff queue and qualification-field definitions

Limits and exceptions

Illustrative conversation: customer says missed enquiries; assistant asks which channel; customer says WhatsApp; assistant offers a sales handoff. Do not label someone unqualified merely because they decline a budget question.

Scope and operating costs

Scope the conversation branches, CRM write and handoff. AI interpretation is optional when button choices cover the routing need.

Acceptance and measurement

Measure completed summaries, customer-requested handoffs and abandoned questions. Review whether each question actually improves assignment.

Questions before starting

What inputs does this workflow need?

Approved questions and answer options; Messaging access and contact preferences; Handoff queue and qualification-field definitions.

Product documentation

Documentation checked 11 October 2026. Access and costs must be confirmed for your account and intended workflow.

Discuss the scope and availability

Tell CraftDuka about the task, your current systems and the people who will use it. Our team is based in Nairobi and serves Kenya and East Africa. We will assess the fit and availability before agreeing a project.

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